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Evite Spring '23 TV Commercial
Date
2023
Role
CMO, leading creative and marketing strategy
Spring connected TV commercial for Evite featuring an influencer partner's daughter's real birthday party. Recognizing that UGC resonated best on social, this strategy was applied to TV and had an incredibly positive response and ROI. The concept was fun and upbeat, highlighting a party theme that was inspired by a real Evite design.
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